Course Curriculum

Making It Work (Capstone – Blockchain Project)

    1. Overview of The Blockchain Entrepreneurship Program

      FREE PREVIEW

    2. Welcome to Making it Work.

      FREE PREVIEW

    3. Read: Why create an Action Plan

    1. Watch: How people interact with Cryptocurrencies

      FREE PREVIEW

    2. Watch: Introduction to Cryptocurrency Exchanges

    3. Assignment: Differences between a bank account and a cryptocurrency exchange

    4. Assignment: Create Action Plan for Weeks 1 & 2 -Making it Work (Capstone - Blockchain Project)

    1. Watch: What is an ICO?

    2. Watch: What is going on with ICOs

    3. Check your understanding - Week 3-4 - Quiz

    4. Read: What is an Initial Public Offering (IPO)?

    5. Read: Spotlight on Initial Coin Offerings (US Securities and Exchange Commission)

    6. Assignment: How is an Initial Coin Offering (ICO) different from an Initial Public Offering (IPO)?

    7. Assignment: Create Action Plan for Weeks 3 & 4 - Making it Work (Capstone - Blockchain Project)

    1. About creating a business case

    2. Watch: Presentation: 12 steps for Business Case Development

    3. Read: How to write a business case

    4. Read: Business Case Example 1

    5. Read: Business Case Example 2

    6. Create a draft plan using a online tool

    7. Explore: Business Case Template - Example for use

    8. Assignment: Create you final business case / plan and submit it.

    1. Overview of Week 7 and 8

      FREE PREVIEW

    2. Examples of business buzz words - explained

    3. Part 1 - Create a Marketing Plan

    4. Watch: What is Marketing and the Marketing Mix

    5. Watch: A deeper dive into the Marketing Mix

    6. Read: BDC - Marketing Plan 5 steps

    7. Explore: BDC - Links to resources

    8. Use the Online Marketing building tools by BDC

    9. Download a Marketing Plan Template

    10. Assignment: Create your Marketing Plan

    11. Part 2 - Create a Sales Plan

    12. Read: Guide to the 7 steps to create a sales plan

    13. Template - 7 Steps to create a sales plan

    14. Template to create Customer Persona

    15. Explore - Using Online Tool to identify you Buyer Persona

    16. Sales Target Template

    17. Explore this online sales planning tool from BDC

    18. Assignment: Create your Sales Plan

    19. Part 3 - Create an Advertising Plan

    20. Watch: What is Advertising

    21. Read: How to create an advertising plan in 10 steps v2.0

    22. Read: How to Determine your Unique Selling Proposition (USP)

    23. Read: Advertising Types Guide

    24. Assignment: Create your Advertising Plan

    25. Present - Make your Pitch

    26. Watch: How to Present a Business Case

    27. Read: How to Present a Business Case

    28. Read: The two major approaches when making a presentation

    29. Watch: Should you use Power Point to make your presentation

    30. Final Assignment - Create and submit your Business Case Presentation

    1. This is the end of the Blockchain Entrepreneurship Certificate Program - here is what is next

    2. Get your certificate of Accomplishment

About this course

  • $300.00
  • 54 lessons
  • 1 hour of video content